IPO Reboot Series: Episode #8
IPO Marketing & Syndication Process
With so much upfront preparation work in your IPO process it's easy to lose sight of the most critical part of your going public journey . . . which will be pitching your equity story to investors and getting them to buy stock in your company!
In the eighth episode of Baird's IPO Reboot Series, Tom Schadewald, Director in Baird Global Investment Banking's Equity Capital Markets Group, moderates a discussion with Andrew Onufrey, Vice President in BlackRock's Capital Markets Team, to discuss the nuts and bolts of your IPO marketing process. They cover topics from "testing-the-waters" meetings to the public roadshow and all that it takes to build your order book for a successful IPO pricing. If you are at the starting line of your IPO marketing process this is a discussion you won't want to miss!
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