Baird associate and two children sitting at a table reading a book.Milwaukee, Aug. 24, 2023 – Baird has been honored by PEOPLE magazine and Great Place to Work as one of the 2023 PEOPLE 100 Companies that Care, ranking No. 5. The list highlights U.S. companies that have succeeded in business while also demonstrating outstanding respect, care and concern for their employees, their communities, and the environment.  This is the third time the employee-owned, international wealth management, asset management, investment banking/capital markets and private equity firm has been honored on the list.

It is a great privilege to be recognized by PEOPLE and Great Place to Work as a company that cares. We are grateful to have exceptional associates who go the extra mile to treat each other, our clients, and our communities with care. We cannot thank them enough for their efforts,

Steve Booth, Baird Chairman & CEO

The magazine describes Baird with the following:

Baird, an employee-owned international financial services firm based in Milwaukee, has put focus on their efforts to support employee volunteering and giving. Through their annual Baird Gives Back Week, associates organized a variety of opportunities with more than 1,800 participants volunteering at over 120 nonprofits, donating over 5,800 hours of time.

Last year, Baird hosted its first Multicultural Community Conference in Nashville. Every ethnically diverse associate in the U.S. was invited, and nearly every member of Baird’s Executive Committee and many senior leaders attended. More than 350 people gathered to network and learn from each other, but most importantly to celebrate the contributions diverse associates make toward Baird’s success.

“The associates and culture are two of the biggest reasons this company is the best place to work,” says one Baird employee. “Giving back helps bring everyone together. It’s always about the we, not about the I.”

The 100 Companies that Care list is highly competitive. Great Place to Work, the global authority on workplace culture, selected the list using rigorous analytics and confidential employee feedback. Companies were only considered if they are a Great Place to Work-Certified™ organization.

Being a caring company isn’t about winning a popularity contest. These great companies use their power to build a better world for their employees and customers. As a result, they see stronger performance, more innovation, and higher profits.

Michael C. Bush, CEO of Great Place To Work

Baird has a long tradition of giving back to the community and the dedication to making a positive contribution is integral to the firm’s culture and The Baird WayBaird Foundation supports nonprofit organizations aligned with its focus on health and human services, education, the arts, and diversity, which share Baird’s strong commitment to equality and opportunity for all. In 2022, Baird Foundation contributed more than $5.4 million to qualified nonprofits, including more than $3 million to match our associates’ charitable donations. Through the Baird Cares program, associates receive two paid days off each year to volunteer for the charity of their choice. Associates also organize an annual Baird Gives Back event during which associates, family members and friends volunteer in more than 100 Baird locations worldwide.

In 2023, Baird has also been recognized as one of the Fortune 100 Best Companies to Work For® and one of the Fortune Best Workplaces for Millennials.

About Baird

Putting clients first since 1919, Baird is an employee-owned, international wealth management, asset management, investment banking/capital markets, and private equity firm with offices in the United States, Europe and Asia. Baird has more than 5,000 associates serving the needs of individual, corporate, institutional and municipal clients and more than $375 billion in client assets as of December 31, 2022. Committed to being a great workplace, Baird ranked No. 23 on the 2023 Fortune 100 Best Companies to Work For® list – its 20th consecutive year on the list. Baird is the marketing name of Baird Financial Group. Baird’s principal operating subsidiaries are Robert W. Baird & Co. Incorporated and Baird Trust Company in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s investment banking and private equity operations. For more information, please visit Baird’s website at

About the PEOPLE 100 Companies that Care®

PEOPLE teamed up with Great Place to Work® to produce the ranking using the research firm's extensive database and inside knowledge of outstanding workplaces around the globe. Rankings are based on surveys representing over 4.5 million employees’ experiences of how their workplaces have made a difference in their lives and in their communities. Rankings also reflect Great Place to Work's assessment of the generosity of each organization's benefits, philanthropic and community support, with particular focus on activities occurring in the last year.

About Great Place to Work®

Great Place to Work is the global authority on workplace culture. Since 1992, it has surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Its employee survey platform empowers leaders with the feedback, real-time reporting and insights they need to make data-driven people decisions. Everything it does is driven by the mission to build a better world by helping every organization become a great place to work For All™.