FORTUNE Best Workplaces for Millennials 2023

Eighth year recognized, Baird ranks No. 28

MILWAUKEE, July 18, 2023 - Great Place to Work® and Fortune® magazine have honored Baird as one of the 2023 Best Workplaces for MillennialsTM. This is Baird’s eighth time being named to this prestigious list, this year ranking No. 28 Such recognition further solidifies Baird’s commitment to being one of the best companies to work for in the country.

Great Place to Work measured the differences in over 500,000 Millennials’ survey responses to those of other generations taken from America’s largest ongoing annual workforce study of over 1.3 million employee survey responses and data from companies that represent more than 7.5 million U.S. employees. In that survey, 96% of Baird’s associates said Baird is a great place to work, compared to the 57% of employees at a typical U.S. company.

"We are proud to be recognized as a great place to work for Millennials for the eighth year in a row," said Steve Booth, Baird Chairman & CEO. "Providing the best advice and service to our clients requires the best talent and we work every day to make sure that our investment in our associates is meaningful and impactful. It is rewarding to know that our culture is resonating with and strengthened by our next generation of leaders."

Baird’s PULSE Associate Resource Group creates a platform for associates to collaborate and build connections with peers and leaders. PULSE supports Baird’s mission of being a great place to work by supporting the firm’s retention efforts with opportunities for networking, information-sharing, and skill building.

"We are so grateful that Baird has offered not only Millennial, but all Next Gen associates the resources we need to succeed," said Nick Hookham, Senior Business Analyst and Chair of Baird’s PULSE Associate Resource Group. "The firm's commitment to bridging the gap in the associate experience across generations has made it a great place to work for all.”

Great Place to Work is the only company culture award in America that selects winners based on how fairly employees are treated. Companies are assessed on how well they are creating a great employee experience that cuts across race, gender, age, disability status, or any aspect of who employees are or what their role is.

“With the largest share of the workforce today, the workplace experience of millennials says a lot about your organization,” says Michael C. Bush, CEO of Great Place To Work. “These workers are looking for authentic leadership, meaningful work, and a healthy work environment — and they show loyalty to those who can deliver.”

Earlier this year, Baird also ranked No. 23 on the Fortune® 100 Best Companies to Work For® list for its 20th consecutive year. In 2022, Baird also scored 100% on the HRC’s Corporate Equality Index and was recognized as one of PEOPLE magazine’s 100 Companies that Care.

About Baird

Putting clients first since 1919, Baird is an employee-owned, international wealth management, asset management, investment banking/capital markets, and private equity firm with offices in the United States, Europe and Asia. Baird has more than 5,000 associates serving the needs of individual, corporate, institutional and municipal clients and more than $375 billion in client assets as of December 31, 2022. Committed to being a great workplace, Baird ranked No. 23 on the 2023 Fortune 100 Best Companies to Work For® list – its 20th consecutive year on the list. Baird is the marketing name of Baird Financial Group. Baird’s principal operating subsidiaries are Robert W. Baird & Co. Incorporated and Baird Trust Company in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s investment banking and private equity operations. For more information, please visit Baird’s website at

About Great Place To Work
As the global authority on workplace culture, Great Place To Work brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Their proprietary platform and For All™ Model help companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified™ or receiving recognition on a coveted Best Workplaces™ List.

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About Fortune
The Fortune mission is to change the world by making business better. We achieve that by providing trusted information, telling great stories, and building world-class communities. We measure performance by rigorous benchmarks. And we hold companies accountable. Our goal is to make Fortune a force for good through its second century and beyond. For more information, visit