Baird's Investment Banking Group is pleased to announce the following transaction:

March 2021
Sale to JD Sports Fashion Plc
Baird served as the exclusive financial advisor to DTLR Villa LLC on this transaction

DTLR Villa LLC (“DTLR” or the “Company”), a portfolio company of BRS & Co. (“BRS”) and Goode Partners LLC (“Goode”), announced it has been acquired by JD Sports Fashion Plc (“JD”).

DTLR is a lifestyle retailer that provides one-stop shopping for street-inspired footwear, apparel and accessories to young, trendsetting multicultural audiences. It is the Company’s mission to serve its local customers and neighborhoods with passion, superior product selection and community service. BRS originally acquired Downtown Locker Room (later re-branded to DTLR) with 43 stores located in the mid-Atlantic region and through new store openings and a merger with Sneaker Villa (owned by Goode) in 2017, DTLR Villa has become a leading U.S. lifestyle fashion retailer. The Company currently operates 247 stores across 19 states, principally in the north, south and east of the United States.

BRS is a private equity investment firm with combined capital invested of $1.2 billion, focused on investing in lower middle market consumer goods and services businesses. Since 1996, BRS has purchased over 50 portfolio companies for aggregate consideration of over $6.9 billion. In addition, BRS portfolio companies have completed over 40 add-on acquisitions. BRS is headquartered in New York, New York.

Goode Partners LLC is a private equity firm that focuses exclusively on investment opportunities in the food/beverage, branded consumer products, restaurant, retail, apparel, and direct marketing sectors. Goode seeks to partner with the owners and managers of well-positioned, high-growth potential consumer-oriented companies. Goode is headquartered in New York, New York.

JD Sports Fashion plc is a leading international multichannel retailer of sports, fashion and outdoor brands encompassing well known international brands such as Nike, adidas, Puma and The North Face. JD is based in the United Kingdom and operates out of more than 2,500 stores across 20 countries worldwide, including the United States where it has over 460 Finish Line, 50 JD and 160 Shoe Palace stores.

For additional information about this transaction, please contact:

Chris Sciortino +1-312-609-4923
Ryan Brunker +1-312-609-4679
Maria Watts +1-312-609-4743
Brendan Driscoll +1-312-609-3332
Robert Foster +44-20-7667-8309
Satoshi Matsumoto +1-646-557-3201