Juvenile & Toy Products Survey Results

Toddler sitting on floor playing with plastic sorting toy.

Baird's Juvenile & Toy Products team recently surveyed segments of the juvenile and toy industry on key topics related to consumer demographic profiles, purchase history, COVID-19 purchasing behavior, purchase habits and purchase preferences. The surveys revealed compelling industry trends and themes in each category, including:

  • Consumer Resilience Despite Difficult Macro Environment
  • Fortifying Wholesale Relationships
  • Innovation and Focus on Strong Brands
  • Strong Q4 Outlook


  • Toy Category Challenged by Difficult Macro Environment
  • Inventory Visibility Expected to Drive Normalized Purchasing Habits
  • Content is King
  • New Participants and Channels Leading Growth


Contact a member of Baird's Juvenile & Toy Products team to further discuss these survey results and our coverage.