Toddler playing with toys while sitting on the floor.

Juvenile & Toy Products Survey Results

Baird's Juvenile & Toy Products team recently surveyed segments of the juvenile and toy industry on key topics related to consumer demographic profiles, purchase history, COVID-19 purchasing behavior, purchase habits and purchase preferences. The surveys revealed compelling industry trends and themes in each category, including:

  • Consumer Resilience Despite Difficult Macro Environment
  • Fortifying Wholesale Relationships
  • Innovation and Focus on Strong Brands
  • Strong Q4 Outlook

Juvenile Products Consumer Survey Report Cover

  • Toy Category Challenged by Difficult Macro Environment
  • Inventory Visibility Expected to Drive Normalized Purchasing Habits
  • Content is King
  • New Participants and Channels Leading Growth

Toy Products Consumer Survey Cover

Contact a member of Baird's Juvenile & Toy Products team to further discuss these survey results and our coverage.