Crafting Organic, Transparent Stress Management

Key Takeaways

1. Mental Health is a Growing Issue: “55% of Americans are stressed, one in four Americans have insomnia, and all of these issues are causing crazy hormonal imbalances, increases in infertility, over stimulation, bad sleep, and the list goes on,” Lamb said.
   
   
2. Unique Ingredients, Good Products: In order to make an efficacious product, the ingredients should be carefully selected. “No two ingredients, no two products are created equally, so it's very important to us that we look at source… Because we're using plant-powered ingredients, because we're using plants and active botanicals, it's important to understand how these are grown, how these are farmed…” said Zimmer.
   
   
3. Busy Mothers, Little Time: Moms are pressed for time and seeking products they can quickly, easily incorporate into their lives. “I mean, there's so many things out there that we know we should be doing, like working out more, eating healthier… But as a busy mom, I don't have the time to, and I feel like so many women, especially in our target demographic, feel the same way. So, we create every single product to easily and seamlessly fit into a woman's everyday routine,” Lamb said.
   
   
4. Organic and Transparent: Juna sees a plant-powered future for the wellness market. "I think people are going to be turning away from quick-fix pharmaceuticals or these enhancers that aren't organic and aren't natural to be putting into our bodies. And I think transparency will be another big thing that evolves over the next few years,” Lamb said.