Increasing Innovation in Women’s Healthcare

Advantia Health is a women’s health platform. Founded in 2014, the company’s platform currently includes 200 providers serving patients from more than 40 locations in five U.S. states.

Vincent Bradley, CEO of Advantia, discusses how creative, tech-driven approaches to care are transforming healthcare for women.

Key Takeaways

  1. Access to and Fragmentation of Care: Two persistent challenges in women’s healthcare are access and fragmentation. According to Bradley, both pose major challenges to women’s healthcare experience. Advantia is working to address both by enhancing the services it offers in its OBGYN practices to provide more services women want and need.

  2. Value-Based Care is Top of Mind: As it becomes more difficult for many patients to navigate the cost of healthcare, the shift to value-based care is becoming more and more relevant. The trend is highly relevant to women’s healthcare providers, including Advantia. “We’re actively negotiating a number of payer contracts right now and in every single one of them, without exception… we’re leading with, that we want value-based care components to be part of those relationships.”

  3. Driving Innovation: Care must evolve to meet the needs of modern women. Advantia is investing in several creative approaches to women’s healthcare. Liv by Advantia Health merges a physical office location with a membership-based care model. It also acquired Pacify, an on-demand, 24/7 lactation consulting and doula services platform in 2019.

…the American College of Obstetrics and Gynecology projected a shortage of nearly 9,000 OBGYNs by 2020, and that number rising to 22,000 by 2050. The ACOG further found that nearly half of the U.S. counties do not have a single OBGYN. So clearly access is a real challenge.

Vincent Bradley, CEO

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