At Baird we believe the global financial capabilities and expertise you want shouldn’t come at the expense of the personal service and commitment you deserve. That’s just one of the things that makes Baird different from other firms in our industry. And it’s because every decision we’ve made for more than 100 years – from the way we’ve structured our firm to the businesses we choose to be in – has been driven by our founding cultural principle: Clients Come First.



Structured for Your Success

Being privately held and employee owned lets us focus on your financial needs – not the short-term expectations of outside shareholders. This enables us to think and plan for the long-term, consistently reinvesting in our capabilities, expertise and technology to best serve you. It’s part of what makes us a workplace of choice for top talent from across our industry. It reinforces the foundation of our uniquely collaborative, clients-first culture because we all understand our collective reputation and resources are on the line every day. And it ensures we all share a meaningful, personal stake in the successes we strive to create for you.

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A Clients-First Culture

For more than a century, we have followed the principles of integrity, transparency, teamwork and keeping clients first. Together these ideals form the foundation of our unique culture and approach to doing business – what we call The Baird Way.

While consistent recognition as a great workplace attracts top talent from across our industry, employee ownership lets us be selective about who we hire. Cultural compatibility is essential because we know it ensures that you’ll receive candid advice from professionals who care about your specific financial goals, concerns and what matters most to you.

Download the Baird Way Brochure

Where the Best Work For You

We’re honored to have earned national recognition and a reputation for excellence for the financial advice and services we provide. We know these accolades stem from our cultural commitment to clients and to being a workplace of choice for the most talented professionals in our industry. The latter helps us attract extraordinary people – many of whom stay with us for their entire careers – ensuring the quality and continuity of our advice and service for you.

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We believe every associate matters and contributes to our success. Baird is committed to being a great place to work, including ensuring fair and equitable pay.

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Financial Strength

Since 1919, we have managed our firm responsibly, with an emphasis on mitigating risk and maintaining a long-term focus. A complementary, counter-cyclical mix of core businesses broadens our capabilities for clients and diversifies our revenue sources. This helps Baird maintain financial strength and stability through even the most challenging market environments, helping ensure that we will be there to guide and advise you when you need us most.

View Baird's Statement of Financial Condition reports


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The Strength of Baird
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Sustainability At Baird

Long-term thinking about what’s best for our clients, our associates and the communities we share has been key to Baird’s longevity and success for more than a century. This consistent approach has created natural alignment in our policies and practices with what have since come to be known as ESG (Environmental, Social and Governance) principles.


Committed to Inclusion and Diversity

We know that when people with different backgrounds, perspectives and experiences work together toward common goals, there's no limit to what we can accomplish. That's why Baird is committed to inclusion and diversity for our clients, our associates and in the communities we share.

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A Caring Community Partner


Baird has a long tradition of giving back in the communities where our associates live and work, and many give generously of their time, talents and personal resources to local organizations. Our associates also support annual firm level campaigns to raise funds for local and national charities. And our Baird Foundation  provides financial support for causes ranging from fighting homelessness and hunger to promoting education and the arts. 

Other ways Baird supports associates’ passion for giving back include:

  • Baird Gives Back: encourages associates to team up in their communities and volunteer in a range of activities, including tutoring students, working with seniors, building homes and cleaning up parks
  • Total Rewards: provides an extra paid day off each year for associates to volunteer in their communities
  • Baird Foundation: matches a portion of Baird associates’ nonprofit contributions
  • Brenton H. Rupple Citizenship Award: presented annually to an associate who makes outstanding contributions to civic, charitable and academic organizations
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Invested in Our Community

Baird is proud to support continued growth and global interest in Milwaukee as the official naming rights partner for the Baird Center, Wisconsin’s largest convention facility. A major expansion is currently underway and set to open in May 2024.

1Based on number of issues – sourced by Ipreo MuniAnalytics as of June 30, 2022. Does not include Private Placements or Notes.