Discover theBaird Difference

There are many things that make Baird different from other financial services companies. You can see those differences at work in the quality of our people and all they do, our client-centric culture and employee-owned structure, our consistent recognition as a great place to work, our internationally recognized expertise and much more.

We invite you to discover the difference Baird can make in your financial life.

At a town hall discussion in Dayton, Ohio, Baird Chairman, President and CEO Steve Booth talks about what sets Baird apart in our industry.

Structured for Your Success

Being privately held and employee owned lets us focus on your financial needs – not the short-term expectations of outside shareholders. This enables us to think and plan for the long-term, consistently reinvesting in our capabilities, expertise and technology to best serve you. It’s part of what makes us a workplace of choice for top talent from across our industry. It also reinforces the foundation of our uniquely collaborative, clients-first culture because we all understand our collective reputation and resources are on the line every day. And it ensures we all share a meaningful, personal stake in the successes we strive to create for you.

Download our Latest Annual Report

Updated Baird Facts Available Image with Baird Logo
By the Numbers

Discover how Baird’s unique structure, culture, broad capabilities and deep expertise drive results for our clients and the firm.

Financial Strength

A complementary, counter-cyclical mix of core businesses broaden our capabilities for clients and diversify our revenue sources. This helps Baird maintain financial strength and stability through even the most challenging market environments and enables us to consistently reinvest in our expertise and capabilities to best serve you.

View Baird's Statement of Financial Condition reports


The Strength of Baird

A Clients-First Culture

For more than a century, we have followed the principles of integrity, transparency, teamwork and keeping clients first. Together these ideals form the foundation of our unique culture and approach to doing business – what we call The Baird Way.

While consistent recognition as a great workplace attracts top talent from across our industry, employee ownership lets us be selective about who we hire. Cultural compatibility is essential because we know it ensures that you’ll receive candid advice from professionals who care about your specific financial goals, concerns and what matters most to you.

Where the Best Work For You

We’re honored to have earned national recognition and a reputation for excellence for the financial advice and services we provide. We know these accolades stem from our cultural commitment to clients and to being a workplace of choice for the most talented professionals in our industry. The latter helps us attract extraordinary people – many of whom stay with us for their entire careers – ensuring the quality and continuity of our advice and service for you.

Committed to Inclusion and Diversity

We know that when people with different backgrounds, perspectives and experiences work together toward common goals, there's no limit to what we can accomplish. That's why Baird is committed to inclusion and diversity for our clients, our associates and in the communities we share.

Human Rights Campaign Foundation 2021 Best Places to Work for LGBTQ Equality | 100% Corporate Equality Index

A Caring Community Partner


Baird has a long tradition of giving back in the communities where our associates live and work, and many give generously of their time, talents and personal resources to local organizations. Our associates also support annual firm level campaigns to raise funds for local and national charities. And our Baird Foundation  provides financial support for causes ranging from fighting homelessness and hunger to promoting education and the arts. 

Other ways Baird supports associates’ passion for giving back include:

  • Baird Gives Back Week: encourages associates to team up in their communities and volunteer in a range of activities, including tutoring students, working with seniors, building homes and cleaning up parks
  • Baird Cares: provides an extra paid day off each year for associates to volunteer in their communities
  • Baird Foundation Matching Gift Program: matches a portion of Baird associates’ nonprofit contributions
  • Brenton H. Rupple Citizenship Award: presented annually to an associate who makes outstanding contributions to civic, charitable and academic organizations
Composite photo featuring various photos of Baird associates
2020 Annual Report PDF

Discover how the Baird Foundation helps our associates make a meaningful impact in the communities we share with our clients and each other.

*Source: Ipreo MuniAnalytics. Does not include Private Placements or Notes.