Baird headquarters building in Milwaukee, WI

The Strength of Baird

“Resilience is the sum of focus, determination and commitment to evolving through changing times.”
- Steve Booth, Chairman & CEO

Download The Strength of Baird

As an independent, employee-owned firm, we have a personal stake in making sure we do things right. Baird's strength comes from an unwavering commitment to what's best for clients. Since our founding in 1919, Baird has taken important steps to ensure our ability to serve their financial needs and prioritize their best interests through any market environment. That foundational principle informs the financial advice we give and the decisions we make about the way we run our business.

Timely Market Perspective

Baird Strategas provides award-winning economic, market and government policy insights to help you better understand what's happening in the world today and what it means for your portfolio and plans.

    Independent and Focused
Being privately held and employee-owned gives us the freedom to prioritize ongoing investments in the people, technology and distinctive culture that make Baird a trusted partner to clients around the world.

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    Client Assets Over $595B1
The assets in our client accounts are the most tangible signs of the trust they place in us and that we value above all else.

                Read Our 2025 Annual Report 
            
    A "100 Best" Workplace
Consistent recognition among the FORTUNE 100 Best Companies to Work For® helps attract some of the most talented people in our industry. Many stay their entire careers, helping ensure continuity and consistency for our clients.

                DISCOVER WHAT MAKES BAIRD A GREAT WORKPLACE

Responsibly Managed

We run our firm conservatively, with strategic use of debt, significant undrawn capital facilities and net capital in excess of regulatory requirements. This ensures we can always be there for clients, providing the advice they want when they need it most.

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Long-Term Stability

Five complementary businesses diversify our revenues and broaden our capabilities for clients. The resulting stability has enabled Baird to remain consistently profitable for over 40 consecutive years.

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Strong Perspective for You

In consultation with each other, our business leaders and market experts on three continents continually evaluate current and evolving conditions to ensure the Baird professionals serving you are equipped with our best perspectives, recommendations and advice at all times.

            
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