Baird headquarters building in Milwaukee, WI

The Strength of Baird

At Baird we believe a firm’s financial strength is best measured by their resilience and ability to serve clients in challenging times.

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Since our founding in 1919, Baird’s stability, consistency and financial strength has enabled us to guide our clients and our firm successfully through periods of change and economic uncertainty. Today the pillars of Baird’s strength include our strategically balanced business platform, our remarkable people and our privately-held employee-owned structure, which enables us to keep our clients first – always – while giving each of us a shared personal stake in your financial success and security.

Timely Market Perspective

Baird Strategas provides award-winning economic, market and government policy insights to help you better understand what's happening in the world today and what it means for your portfolio and plans.

    Independent and Focused
Being privately held and employee-owned gives us the freedom to prioritize ongoing investments in the people, technology and expertise our clients rely on – even in challenging times that force other firms to scale back.

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    Client Assets Over $564B
The assets in our client accounts are the most tangible signs of the trust they place in us and that we value above all else.

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    A "100 Best" Workplace
Consistent recognition among the FORTUNE 100 Best Companies to Work For® helps attract some of the most talented people in our industry. Many stay their entire careers, helping ensure continuity and consistency for our clients.

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Responsibly Managed

We run our firm conservatively, with strategic use of debt, significant undrawn capital facilities and net capital in excess of regulatory requirements. This ensures we can always be there for clients, providing the advice they want when they need it most.

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Long-Term Stability

Five complementary businesses diversify our revenues and broaden our capabilities for clients. The resulting stability has enabled Baird to remain consistently profitable for over 40 consecutive years.

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Strong Perspective for You

In consultation with each other, our business leaders and market experts on three continents continually evaluate current and evolving conditions to ensure the Baird professionals serving you are equipped with our best perspectives, recommendations and advice at all times.

            
AI and the Bond Market: An Analysis of the Opportunities and RisksBond market experts discuss how AI-driven data center growth is shaping fixed income opportunities and risks.

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Five for FridayRoss looks at what’s happening under the market’s surface and why investors may not be as diversified as they think they are.

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2026 Equity Capital Markets Mid-Year UpdateExplore Baird’s ECM activity, including $33B+ raised, strong IPO momentum and a deepening pipeline.

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