Deal Details

SmartSign Is Acquired by Sentinel

Technology & Services
Industrial

SmartSign, a portfolio company of Norwest, sale to Sentinel

Summary

SmartSign (the “Company”), a portfolio company of Norwest Venture Partners (“Norwest”), has announced its sale to Sentinel Capital Partners (“Sentinel”). Terms of the transaction were not disclosed.

Baird served as the lead financial advisor to SmartSign on this transaction.

About

Founded in 1999, SmartSign is a leading online provider of customizable signs, labels, and tags for regulatory, compliance, and safety applications. The Company operates a network of nearly 30 websites, each dedicated to offering highly specialized and customizable products to customers to fit thousands of specific-use cases. The Company services businesses of all sizes, including sales to 75% of the Fortune 1000 and across hundreds of verticals, including education, healthcare, and industrials. SmartSign is headquartered in Brooklyn, New York.

Norwest is a leading venture and growth equity investment firm managing more than $12.5 billion in capital. Since its inception, Norwest has invested in more than 650 companies and currently partners with more than 200 companies in its venture and growth equity portfolio. Norwest is headquartered in San Francisco, California.

Sentinel specializes in buying and building lower midmarket businesses in the United States and Canada in partnership with management. Sentinel targets aerospace and defense, business services, consumer, distribution, food and restaurants, franchising, healthcare, and industrial businesses. Sentinel invests in management buyouts, recapitalizations, corporate divestitures, going-private transactions, and structured equity investments of established businesses with EBITDA of up to $80 million. Sentinel is headquartered in New York, New York.

Technology & Services
Industrial

SmartSign, a portfolio company of Norwest, sale to Sentinel