Canyon Receives Minority Investment From LRMR Ventures and S.C. Holdings


Canyon, a portfolio company of GBL, minority investment from LRMR Ventures and S.C. Holdings


Canyon Bicycles GmbH (“Canyon” or the “Company”), a portfolio company of Groupe Bruxelles Lambert SA (“GBL”), recently announced an equity investment of $30 million from LRMR Ventures and S.C. Holdings. Terms of the transaction were not disclosed. The transaction is subject to various regulatory approvals and customary closing conditions.

Baird served as financial advisor to Canyon Bicycles GmbH on this transaction.


What started in founder Roman Arnold’s garage as Radsport Arnold has evolved into one of the world’s pioneering and leading direct-to-consumer manufacturers of road, mountain, triathlon, fitness and urban bikes as well as modern e-bikes. Officially renamed in 2002, Canyon works hand-in-hand with the best athletes on the planet to produce an array of award-winning bikes that embody a pure passion for riding. With a strong reputation for true innovation, implementing leading technologies, clean and clear design as well as the highest standards in quality and service, Canyon continues to expand worldwide, selling the majority of its bikes outside of its native Germany since 2008.

GBL is an established investment holding company, with over sixty years of stock exchange listing. GBL is a leading investor in Europe, focused on long-term value creation and relying on a stable and supportive family shareholder base. GBL strives to maintain a diversified high-quality portfolio composed of global companies, leaders in their sector, in which it can contribute to value creation by being an active professional investor. GBL seeks to provide attractive returns to its shareholders through a combination of a sustainable dividend and growth in its net asset value. GBL is listed on the Euronext Brussels stock exchange (Ticker: GBLB BB ; ISIN code: BE0003797140) and is included in the BEL20 index.

LRMR Ventures is LeBron James and Maverick Carter’s family office, and S.C. Holdings, is a United States private equity firm. The new investors join existing majority shareholder Groupe Bruxelles Lambert (GBL) and founder Roman Arnold as Canyon pursues growth in the United States, led by new CEO Nicolas de Ros Wallace.

Canyon, a portfolio company of GBL, minority investment from LRMR Ventures and S.C. Holdings

August 2022
Canyon Bicycles GmbH
Active Lifestyles, Fitness & Mobility
Outdoor Recreation & Sporting Goods
Target Geography
Acquiror Geography
North America