Deal Details
HighPost Invests In Magic Spoon
Summary
HighPost Capital (“HighPost”), a leading private investment firm focused on the global consumer and consumer technology sectors led an $85 million investment in Magic Spoon Inc. ("Magic Spoon"), creator of a cereal brand backed by celebrities including pop singer Shakira and pro football wide receiver Odell Beckham Jr.
Baird served as the buyside advisor to HighPost on this transaction.
About
HighPost is a private investment firm focused on the global consumer and consumer technology sectors. Led by proven private equity executive David Moross and successful marketing executive Mark Bezos, HighPost seeks to leverage the respective skills, network and experience of its principals to create long-term value for its portfolio companies. HighPost seeks to identify opportunities with family-controlled and entrepreneur-led companies that share a differentiated approach to value creation. For more information, please visit https://www.highpost.com.Magic Spoon offers a wide range of nostalgic flavored cereal, but with better ingredients and zero added sugar. After experimenting for over a year, co-founders, Gabi Lewis and Greg Sewitz were inspired by the nostalgia and tastes of childhood classics and launched Magic Spoon in 2019. All of Magic Spoon’s cereals are high in protein, low in carbs, keto-friendly, and free of gluten, grains, soy, and anything artificial. Sweet and delicious, Magic Spoon is transforming the cereal industry by building a new category of nutritious and flavorful cereal that you can enjoy any time of day.
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- Date
- June 2022
- Company
- HighPost Capital
- Transaction
- M&A - Buyside
- Sectors
- Consumer
- Verticals
-
Food & Beverage
- Target Geography
- North America
- Acquiror Geography
- North America
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