Dorel Sports Sold to Pon


Dorel Sports sale to Pon


The Dorel Sports Segment of Dorel Industries, Inc. (“Dorel Sports” or the “Company”), a public company traded on the Toronto Stock Exchange (TSX:DII.B, DII.A), has entered into a definitive agreement to be acquired by Pon Holdings, B.V. (“Pon”) in an all-cash consideration of $810 million USD. The transaction is subject to regulatory approvals and customary closing conditions and is expected to close before the end of the first quarter of 2022.

Baird served as lead financial advisor to Dorel Industries, Inc. on this transaction.


Dorel Sports is a global bike platform with a portfolio of 7 iconic brands across all categories and price points. Dorel Sports brand portfolio includes: Cannondale – a worldwide renowned brand offering premium bicycles – Schwinn – the #1 brand awareness in the U.S. – as well as GT, Mongoose, Caloi, KidTrax and Charge. The Company has a strong track record of innovation from first bikes for kids to Tour de France-winning competition bikes. Dorel Sports has a deep knowledge of its consumers and serves as a true strategic partner and category manager to customers across independent bike dealers, sporting goods, mass and e-Commerce. The Cycling Sports Group division of Dorel Sports is headquartered in Wilton, Connecticut.

Dorel Industries, Inc. (TSX:DII.B, DII.A) is a global organization, operating three distinct businesses in juvenile products, bicycles and home products. Dorel’s strength lies in the diversity, innovation and quality of its products as well as the superiority of its brands. Dorel Juvenile’s powerfully branded products include global brands Maxi-Cosi, Quinny and Tiny Love, complemented by regional brands such as Safety 1st, Bébé Confort, Cosco and Infanti. Dorel Home, with its comprehensive e-Commerce platform, markets a wide assortment of domestically produced and imported furniture. Dorel employs approximately 8,200 people in facilities located in twenty-five countries worldwide. Dorel Industries, Inc. is headquartered in Montreal, Quebec.

Pon, one of the Netherlands largest family companies, is a leading international company and mobility group with 14,000 employees and around 7.5 billion euro revenue. Pon Holdings operates in a variety of markets, ranging from consumer and company cars, bikes to infrastructure & construction machines, generators and marine solutions, as well as in the agricultural sector. The company is active in 40 countries with 80 different companies in five business segments: Automotive, Pon.Bike, Equipment & Power Systems, Industrial Mobility and Agriculture Services & Products. Pon.Bike’s brand portfolio includes: Gazelle, Kalkhoff, Focus, Santa Cruz, Cervélo, Swapfiets, UrbanArrow, BBB Cycling, Lease a Bike, Union, Reserve Wheels and Juliana. In The Netherlands Pon is the largest mobility group, facilitating daily transport for millions of consumers with bikes, cars and new mobility services. Pon is headquartered in Amsterdam, the Netherlands.

Dorel Sports sale to Pon

October 2021
The Dorel Sports Segment of Dorel Industries, Inc.
M&A - Sellside
Active Lifestyles, Fitness & Mobility
Target Geography
North America
Acquiror Geography