Protect Plus Air Sold to Freudenberg

Industrial
Consumer

Protect Plus Air, a portfolio company of HKW, sale to Freudenberg


Summary

PPA Holdings, Inc. (“Protect Plus Air” or the “Company”), a portfolio company of Hammond, Kennedy, Whitney & Company, Inc. (“HKW”), recently announced its sale to the Freudenberg Group (“Freudenberg”). Terms of the transaction have not been disclosed.

Baird served as the exclusive financial advisor to Protect Plus Air on this transaction

About

Protect Plus Air is a leading manufacturer of residential air filters whose focus on high-quality, innovative products, unique distribution management and strong customer relationships has propelled its growth since it was founded in 2001. Protect Plus Air carries a full range of residential filters and accessories and goes to market through in-house and licensed brands, including Honeywell, Dupont, Arm & Hammer, True Blue, Purafilter 2000, WEB and Yankee Candle. Protect Plus Air is headquartered in Hickory, North Carolina.

HKW is a private equity firm that invests in middle-market companies across North America. HKW focuses on investments in the business services and health and wellness sectors and invests through a Four Pillar approach, placing significant emphasis on data-driven execution from the deal sourcing process through strategic growth initiatives. HKW is headquartered in Indianapolis, Indiana.

Freudenberg is a global technology group that develops leading-edge technologies, products and services for about 40 markets and for thousands of applications. Freudenberg Filtration Technologies, a business segment of Freudenberg, develops and produces high-performance, energy-efficient filtration solutions which improve the efficiency of industrial processes, conserve resources, protect people and the environment and thus enhance quality of life. Freudenberg is headquartered in Weinheim, Germany.
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Industrial
Consumer

Protect Plus Air, a portfolio company of HKW, sale to Freudenberg

Date
September 2021
Company
Protect Plus Air
Transaction
M&A - Sellside
Sectors
Industrial
Consumer
Verticals
Household Products
Speciality Materials & Chemicals
Water & Filtration
Target Location
North America
Acquiror Location
Europe

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