Sovendus Is Acquired by Paragon

Technology & Services
Consumer

Sovendus, owned by private shareholders and BU, acquisition by Paragon


Summary

Sovendus GmbH (“Sovendus” or the “Company”), owned by private shareholders as well as Bregal Unternehmerkapital (“BU”), was recently acquired by Paragon Partners (“Paragon”). Terms of the transaction were not disclosed. The completion is subject to approval by antitrust authorities.

Baird served as exclusive financial advisor to Sovendus GmbH and its shareholders on this transaction.

About

Sovendus is the leading provider of tools for checkout-based online marketing in Europe with over 1,200 partners. The core product Sovendus SALES connects shops via Sovendus' closed voucher network, generating reach, new customers, and transactions. Sovendus SELECT enables its partners to generate incremental revenues through the marketing of special offers on their checkout page. The generation of high-quality newsletter subscribers and email marketing on Sovendus’ distribution list complement the product portfolio. Sovendus was founded in 2008 in Karlsruhe, Germany and today employs around 120 people.

BU is part of a family-owned business that has grown over several generations. The BU funds invest in mid-sized companies across a wide range of sectors in Germany, Austria, Switzerland and Northern Italy with a focus on market leaders and “hidden champions” with strong management teams and outbreak potential. With patient capital, entrepreneurial expertise and a partnership approach, our team works closely with entrepreneurs to develop, internationalize and digitalize portfolio companies, and to help them generate sustainable value on a responsible basis. BU is based in Munich, Germany.

Founded in 2004, Paragon is one of the leading independent private equity firms in Europe, with more than EUR 1.2 billion of equity under management. Paragon works closely with portfolio companies to achieve sustainable growth and operational excellence. The investment portfolio covers various industries and currently comprises 14 companies. Paragon is based in Munich, Germany.
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Technology & Services
Consumer

Sovendus, owned by private shareholders and BU, acquisition by Paragon

Date
April 2021
Company
Sovendus GmbH
Transaction
M&A - Sellside
Sectors
Technology & Services
Consumer
Verticals
Marketing & Information Services
Target Location
Europe
Acquiror Location
Europe

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