GSM Outdoors Is Acquired by Gridiron


GSM Outdoors, a portfolio company of Sentinel, acquired by Gridiron


GSM Outdoors (the “Company”), a portfolio company of Sentinel Capital Partners, L.L.C. (“Sentinel”), has been acquired by Gridiron Capital, LLC (“Gridiron”). Terms of the transaction were not disclosed.

Baird served as the exclusive financial advisor to GSM Outdoors and Sentinel Capital Partners, L.L.C. on this transaction


GSM Outdoors is a multi-brand developer, manufacturer, marketer and online retailer of a wide offering of consumable accessories and gear that extends beyond the traditional sportsman categories with a focus on industry-leading technological innovation. The Company’s culture of innovation and history of first-to-market product launches, rigorous quality control and customer-responsiveness has earned it a reputation as the partner of choice for both brick-and-mortar and online retailers in the sportsman and rugged outdoor categories. GSM Outdoors sells through a diverse mix of channels, including online retailers, sporting goods stores, mass merchants, outdoorsman retailers, farm and fleet stores and dealers / distributors across the United States and Canada. GSM Outdoors is headquartered in Irving, Texas.

Sentinel is one of the nation's leading private equity firms focused on the lower middle market. Sentinel invests in management buyouts, corporate divestitures, acquisitions of family businesses, going-private transactions and operational turnarounds in partnership with management in the United States and Canada. Sentinel seeks to invest in businesses with attractive prospects and high-quality management teams. Sentinel is headquartered in New York, New York.

Gridiron is an investment firm focused on partnering with founders, entrepreneurs and management teams, and creating value by building middle-market companies into industry-leaders in branded consumer, B2B and B2C services and niche industrial segments in the United States and Canada. Gridiron helps transform growing companies by winning together through hard work, partnerships grounded in shared values and a unique culture that comes from hands-on experience building and running businesses. Gridiron is headquartered in New Canaan, Connecticut.

GSM Outdoors, a portfolio company of Sentinel, acquired by Gridiron

November 2020
GSM Outdoors
M&A - Sellside
Active Lifestyles, Fitness & Mobility
Outdoor Recreation & Sporting Goods
Multi-Unit, Restaurants & Franchising
Target Geography
North America
Acquiror Geography
North America