Deal Details

HG Is Acquired by Cobepa

Consumer

HG, a portfolio company of Gilde, sale to Cobepa

Summary

Brandblock Holding B.V. (“HG” or the “Company”), a portfolio company of Gilde Buy Out Partners (“Gilde”), was recently acquired by Cobepa S.A. ("Cobepa"). Terms of the transaction were not disclosed.

Baird served as the financial advisor to Gilde on this transaction

About

HG is a leading European supplier of specialist consumer cleaning and maintenance products marketed under the HG brand name. Already a strong household name in The Netherlands and Belgium, HG continues to expand its sales in, amongst others, food- and DIY-retailers throughout Western Europe with firm footholds in other countries such as the United Kingdom, France, Germany, Spain and Italy. HG manufactures, distributes and sells a comprehensive assortment of over 200 specialty cleaning and maintenance solutions, including products for bathrooms, kitchens, fabrics, gardens, floors and furniture. HG is headquartered in Almere, the Netherlands.

Gilde is a leading European private equity investor in mid-market transactions with operations in the DACH region and the Benelux. Gilde manages funds in excess of €3 billion and has offices in Utrecht, Zurich / Frankfurt and Brussels. Since its inception in 1982, Gilde has invested in over 250 companies across a diverse range of sectors. With €1.1 billion, the current investment fund Gilde Buy Out Fund V is among the largest dedicated mid-market buy-out investment funds in Europe. Gilde is headquartered in Utrecht, the Netherlands.

Cobepa is an evergreen investment company with a net worth of €2 billion, with offices in Brussels and New York. Since 2004, its shareholder base is comprised solely of several industrial families thereby providing Cobepa with the stability to have a medium- to long-term investment horizon. Cobepa has gradually and consistently grown its investment portfolio, with a clear focus on investing in national or global leaders operating in growing industries. Cobepa is headquartered in Brussels, Belgium.

Consumer

HG, a portfolio company of Gilde, sale to Cobepa