Minority Growth Capital Investment in Beachbody, LLC

Minority Growth Capital Investment in Beachbody, LLC


Baird served as exclusive financial advisor to LNK Partners


LNK Partners (“LNK”) recently completed a minority growth capital investment in Beachbody, LLC (“Beachbody” or the “Company”). Terms of the transaction were not disclosed.

Beachbody is a creator of fitness and weight-loss solutions, including P90X®, Insanity®, Brazil Butt Lift®, 10-Minute Trainer® and Les Mills Pump, and operates Beachbody.com and TeamBeachbody.com. Beachbody® programs combine DVD-based workouts with diet guidelines, nutritional supplements (including its breakthrough superfood shake called Shakeology®), customer service and a peer-support system. TeamBeachbody.com includes a network of thousands of independent “Coach” distributors, an online support and fitness community, and thousands of trainers who are certified to apply Beachbody® programming in the gym environment. The Company’s expansion into the beauty category with Derm Exclusive® represents its commitment to providing customers with a comprehensive catalog of healthy alternatives. Beachbody was founded in 1998 and is based in Santa Monica, California.

LNK is a private equity firm that backs management teams building consumer and retail businesses. The firm typically invests up to $150 million of equity per transaction through a range of investment types, including growth capital, buyouts and recapitalizations. LNK was founded in 2005 and is headquartered in White Plains, New York.

For additional information about this transaction, please contact:

Joe Pellegrini (704) 553-6612
Kurt Roth (312) 609-4689
Andrew Martin (704) 553-6615
Tom Lacy (414) 298-7648
Matthew Tingler (312) 609-4470
Vinay Ghai +44 (0) 20 7667 8225
Minority Growth Capital Investment in Beachbody, LLC
November 2012
LNK Partners
Target Geography
North America
Acquiror Geography
North America