Initial Public Offering

Initial Public Offering


Baird served as the lead bookrunner of this offering.


Vera Bradley, Inc. (“Vera Bradley” or the “Company”) (NASDAQ:VRA) completed an initial public offering of 12,650,000 shares of its common stock at a price of $16.00 per share on October 26, 2010. Of the shares offered, 4,000,000 were sold by Vera Bradley and 8,650,000 were sold by selling shareholders of the Company. The offering generated approximately $202.4 million of gross proceeds. The Company intends to use the net proceeds from the offering of approximately $57.0 million together with approximately $49.0 million of borrowings under the Company’s credit facility, to pay in full the principal amount of the undistributed earnings notes held by existing shareholders in connection with Vera Bradley’s final “S” Corporation distribution.

Vera Bradley is a leading designer, producer, marketer and retailer of stylish and highly-functional accessories for women. Products include a wide offering of handbags, accessories and travel and leisure items. The Company’s products are primarily sold through approximately 3,300 independent retailers,, 35 full-price Vera Bradley retail locations and four outlet stores. Vera Bradley accessories, handbags, travel and paper & gift items have recently been spotted on: Desperate Housewives, Brothers and Sisters, Entourage, Modern Family and in over 20 feature-length films.

The Baird team included our dedicated industry bankers and members of our Equity Capital Markets group.

For additional information about this transaction, please contact:

Chris Sciortino (312) 609-4923
Greg Ingram (415) 627-3279
Initial Public Offering
October 2010
Vera Bradley
Target Geography
North America