New Managing Director Expands Coverage in Europe

LONDON, 2 May 2024 – Baird, an employee-owned, international financial services firm, announced today that Will Morton has joined the firm’s Global Investment Banking business as a Managing Director in its Global Financial Sponsors Group (FSG). Morton, who will be based out of Baird’s London office, will work closely with Baird’s industry and product teams to expand and deepen the firm’s coverage of UK and European private equity firms.   

Morton joins from Citigroup where he most recently led coverage efforts for key Financial Sponsor clients in Europe. He has extensive M&A and transaction experience for privately held and public businesses. Morton started his career at J.P. Morgan where he worked across various groups including UK M&A, Global Special Opportunities Group and Diversified Industries.

“We are delighted to have Will join our team. With his experience and extensive financial sponsor network, his appointment will enhance the momentum of our Global Investment Banking platform in the UK and across Europe,” said Les Cheek, Head of Baird's Global Financial Sponsors Group. “Will’s proficiency will complement our unique, differentiated model as we continue to grow our private equity client base and further cement our presence throughout Europe.”

The firm continues to make significant investments in and realize success through its European investment banking platform as the business continues to expand its coverage in the Healthcare, Consumer, Industrial and Technology & Services sectors. Baird’s sponsor coverage in Europe has steadily grown over the years. Since 2015, the firm has worked with more than 100 national and multinational sponsors in Europe. Of those sponsors, 60% have worked with Baird on more than one transaction.

About Baird Global Investment Banking

Baird is a leading global investment bank with more than 500 banking associates, offering corporations, entrepreneurs, private equity and other financial sponsors a broad range of advisory and financing solutions. Since 2019, Baird has completed nearly 740 advisory transactions, representing $337 billion in transaction value, and 382 financings, raising nearly $180 billion.

About Baird

Putting clients first since 1919, Baird is an employee-owned, international wealth management, asset management, investment banking/capital markets and private equity firm with offices in the United States, Europe and Asia. Baird has approximately 5,100 associates serving the needs of individual, corporate, institutional and municipal clients and more than $405 billion in client assets as of June 30, 2023. Committed to being a great workplace, Baird ranked No. 34 on the 2024 Fortune 100 Best Companies to Work For® list – its 21st consecutive year on the list. Baird is the marketing name of Baird Financial Group. Baird’s principal operating subsidiaries are Robert W. Baird & Co. Incorporated and Baird Trust Company in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s investment banking and private equity operations. For more information, please visit Baird’s website at

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