Ambiente - the leading international consumer goods trade fair – returned to Frankfurt this year after a 3-year pause due to COVID-19. Baird’s Household Products team was thrilled to be back in Germany, and encouraged by the overwhelming optimism from exhibitors throughout the 4-day show. A few of the team’s key takeaways from Ambiente include:

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Palpable energy across the grounds – with most exhibitors cautiously optimistic for 2023

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2022’s challenges (e.g., supply chain costs, retailer inventories) are largely in the rear-view mirror

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Momentum beginning in Q4 2022 has many poised to return to growth in 2023

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Consumers have proven resilient and continue investing across a wide range of household product categories

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'Newness,’ design & innovation continue to win the day with retail buyers


Contact a member of our team:

North America

Robert Rosenfeld

Managing Director

Scott Ehlen



Robert Foster

Managing Director

Boris Partin