There's no questioning Amazon's impact on the Consumer sector. It seems everyone from its competitors to sector analysts to the President of the United States has an opinion on the company. And concerns seem to grow louder as the online giant continues to take market share from competitors, disrupting business models and expanding into new verticals and channels. But that doesn't mean opportunities don't exist outside of Jeff Bezos' growing fiefdom.

In the latest whitepaper from Baird Equity Asset Management, we explore what some have dubbed "The Amazon Effect" on the changing consumer space with a clear focus on the risks and a thoughtful eye toward those opportunities. 

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