Baird's Investment Banking Group is pleased to announce the following transaction:

October 2021
Goodbay Technologies
Sale to 24-7 Intouch
Technology & Services
Baird served as exclusive financial advisor to Goodbay Technologies on this transaction

Goodbay Technologies ("Goodbay" or the “Company”) has recently been acquired by 24-7 Intouch, a portfolio company of Ontario Teachers’ Pension Plan Board (“Ontario Teachers’”) and Trilantic Capital Management L.P. ("Trilantic North America"). Terms of the transaction have not been disclosed.

Founded in 2002, Goodbay Technologies is the smart partner for innovative companies seeking experts in customer support outsourcing. Goodbay offers innovative, consultative and data-driven approach to customer experience, particularly in the gaming and consumer technology verticals. The Company deploys comprehensive analytics throughout the customer journey in order to help clients make meaningful business decisions about customer retention, strategy and client profitability. The Company is headquartered in Austin, Texas.

24-7 Intouch is a global digital customer care and technology company that provides value-driven, future-forward solutions. For over 20 years, 24-7 Intouch has been the people and technology behind the world's biggest brands, empowering human potential and driving change for its client partners through actionable insights and analytics. 24-7 Intouch has over 20,000 employees servicing 30 languages across nine countries. 24-7 Intouch is headquartered in Winnipeg, Manitoba, Canada.

Ontario Teachers’ is the administrator of Canada’s largest single-profession pension plan, with C$227.7 billion in net assets. Ontario Teachers’ holds a diverse global portfolio of assets, approximately 80% of which is managed in-house, and has earned an annual total-fund net return of 9.6% since the plan’s founding in 1990. The defined-benefit plan invests and administers the pensions of the province of Ontario’s 331,000 active and retired teachers. Ontario Teachers’ is an independent organization headquartered in Toronto, Canada.

For additional information about this transaction, please contact:

Kiran Paruchuru +1-312-609-4926
Shane Nelson +1-312-609-4925
John Moriarty +1-303-270-6325
John Sun +44-20-7667-8224