Baird's Investment Banking Group is pleased to announce the following transaction:

Date:
March 2021
Company:
Appfire Technologies, LLC
Description:
Strategic Growth Investment from TA Associates
Sector(s):
Technology & Services
Baird served as exclusive financial advisor to Appfire Technologies, LLC

Appfire Technologies, LLC (“Appfire”), has received a $100 million investment from TA Associates (“TA”). The investment follows a $49 million investment from Silversmith Capital Partners (“Silversmith”) in May 2020. With this investment, Appfire intends to continue its leadership within the Atlassian ecosystem.

Appfire is a leading provider of apps that help teams solve modern challenges with digital solutions. An Atlassian Platinum Marketplace Partner, Appfire has been a global authority in the Atlassian ecosystem for more than 15 years. Appfire’s popular Artemis, Beecom, Bob Swift, Bolo, Botron, Feed Three, Innovalog and Wittified product brands comprise the largest portfolio of apps on the Atlassian Marketplace with 85+ purpose-built products and over 110,000 active installations worldwide. Appfire is headquartered in Boston, Massachusetts.

TA is a leading global growth private equity firm. Focused on targeted sectors within five industries – technology, healthcare, financial services, consumer and business services – the firm invests in profitable, growing companies with opportunities for sustained growth, and has invested in more than 500 companies around the world. Investing as either a majority or minority investor, TA employs a long-term approach, utilizing its strategic resources to help management teams build lasting value in high quality growth companies. TA has raised $33.5 billion in capital since its founding in 1968 and is committing to new investments at the pace of over $3 billion per year. TA is headquartered in Boston, Massachusetts.

Founded in 2015, Silversmith Capital Partners is a growth equity firm with $2.0 billion of capital under management. Silversmith’s mission is to partner with and support the best entrepreneurs in growing, profitable technology and healthcare companies. Representative investments include ActiveCampaign, Appfire, Centauri Health Solutions, DistroKid, Impact, LifeStance Health, MediQuant, Panalgo, Unily, Validity, and Webflow. The partners have over 75 years of collective investing experience and have served on the boards of numerous successful growth companies including ABILITY Network, Archer Technologies, Dealer.com, Liazon, Liberty Dialysis, MedHOK, Passport Health, SurveyMonkey, and Wrike. Silversmith is headquartered in Boston, Massachusetts.

For additional information about this transaction, please contact:

Evan Mueller +1-503-273-4956
Craig Rogowski +1-650-947-6815
Les Cheek +1-617-426-5789
Steve Beckert +1-414-298-6049
Simon Pearson +44-20-7667-8409