Baird's Investment Banking Group is pleased to announce the following transaction:

September 2021
European Wax Center, Inc.
Initial Public Offering
Baird served as a book-running manager on this offering
$180.000 Million

European Wax Center, Inc. (“European Wax Center” or the “Company”) (NASDAQ: EWCZ), a portfolio company of General Atlantic, recently completed an initial public offering of 10,600,000 shares of Class A common stock, including 1,684,794 shares sold by certain existing stockholders, at a price of $17.00 per share, generating gross proceeds of $180.2 million. The Company intends to use the net proceeds from the offering to repay a portion of outstanding indebtedness and for general corporate purposes.

European Wax Center, Inc. is a leading personal care franchise brand founded in 2004. The Company offers expert wax services from certified Wax Specialists, ensuring that every guest who walks through the door leaves feeling confident—in European Wax Center and themselves. European Wax Center provides guests with a first class, professional waxing experience by the most highly trained estheticians in the industry, within the privacy of clean, individual waxing suites. European Wax Center continues to revolutionize the waxing category through innovation. To help enhance and extend waxing services after leaving the center, European Wax Center offers a full collection of proprietary products in the skincare, body, and brow categories. European Wax Center’s network currently includes 808 centers in the United States.

General Atlantic is a leading global growth equity firm providing capital and strategic support for over 400 growth companies throughout its history. General Atlantic combines a collaborative global approach, sector specific expertise, a long-term investment horizon and a deep understanding of growth drivers to partner with entrepreneurs and management teams to scale innovative businesses. General Atlantic currently has over $65 billion in assets under management and more than 175 investment professionals.

For additional information about this transaction, please contact:

Chris Sciortino +1-312-609-4923
Ryan Brunker +1-312-609-4679
Sandy Walter +1-414-298-5118
Lauren Leibrandt +1-312-609-7060
Doug Henry +1-312-609-7016
Robert Foster +44-20-7667-8309