Fueling Growth: Consumer and M&A Themes Reshaping Nutritional Supplements
Sector Report From the Healthy Living and Beauty & Wellness Team
The U.S. nutritional supplements market is projected to reach $87 billion by 2028 and is thriving. Structural shifts in consumer behaviors, from GLP-1 adoption to the prioritization of mental wellness, combined with the rise of digital platforms and innovative formats, are creating powerful tailwinds for brands and investors alike.
In this new report, the Healthy Living team dives into the latest trends and M&A market dynamics shaping the nutritional supplements space. Access the full report to discover actionable insights and learn how to capture long-term value in this fast-evolving market.
Interested in learning more? Connect with Baird's Global Consumer Healthy Living Team to discuss these themes.
