Swag bags from Beauty Connect LA 2023 sitting on a display table.

Industry Takeaways: Beauty Connect LA 2023

We recently attended the Beauty Connect conference in Los Angeles, which was well attended by brand founders, investors and service providers. This conference struck us as a little bit different from other beauty industry conferences that we have attended this year, as the presentations and panels focused a bit more on how brands can turn challenges into opportunities when it comes to (i) developing a brand identity, (ii) ensuring that marketing investments are effective, (iii) the importance of having a clear (but flexible) distribution strategy and (iv) leveraging technology to promote more sustainable product formulation.

Key Takeaways
  1. Establishing Your Brand Identity is Critical, So is Sticking With it
  2. Investing in Marketing Can Be Impactful, But Being Thoughtful About Marketing Makes All the Difference
  3. Distribution: the Importance of Omni-channel is a Given; the Importance of a Distribution Strategy is Less Well-understood
  4. Leveraging Technology to Promote More Sustainable Product Formulations
To discuss further, contact a member of our Beauty & Wellness team.