Vitamin, Minerals and Supplements Market Update

Hand holding a variety of supplement pills

Vitamins, minerals and supplements ("VMS") are becoming increasingly mainstream and synonymous with a healthy lifestyle.  In this special report, the Baird Food & Beverage team is pleased to share our insights around industry tailwinds amplified by the recent pandemic as well as general, overarching trends including the shift to premium products and acceleration of DTC and healthcare practitioners sales channels.