Beauty products

REPORT: Impact of COVID-19 on Beauty & Wellness

Baird’s Global Consumer Investment Banking team recently published a report, detailing the impact of COVID-19 on the Beauty & Wellness industry. In the piece, the Baird team reviews how the sector has been impacted to date and what trends and market drivers will lead some sub-sectors to perform better than others.

While it remains to be seen how the shifts will play out over the long run, brands focused on self-care and wellness seem best positioned to thrive as consumers re-evaluate their values and spending priorities, seek ways to take a more holistic approach to their health and embrace activities that provide a sense of normalcy during these anxiety-ridden times.