Baird Report: Cycling Industry Outlook

Bicycle rider on road lined by trees.

How the micro-mobility and fitness revolution is impacting the bike industry.

A micro-mobility and indoor fitness revolution is unfolding, which will have important implications for the bike industry. The ways consumers transport themselves, experience purchasing and using a bike, and train on a bike is undergoing a radical transformation. Consumer perceptions and the definition of a “bike” will likely never be the same. As the bike industry undergoes tectonic shifts, new and innovative entrants will emerge and consumer preferences and expectations will change, which will redefine the competitive landscape.

In this report, we discuss key factors impacting the bike industry, our take on winners and losers as the industry changes and strategic options or exit opportunities for the winners.