The Strength of Baird

Since our founding in 1919, Baird’s stability, consistency and financial strength has enabled us to guide our clients and our firm successfully through periods of change and economic uncertainty. Today the pillars of Baird’s strength include our strategically balanced business platform, our remarkable people and our privately-held employee-owned structure, which enables us to keep our clients first – always – while giving each of us a shared personal stake in your financial success and security.

Timely Market Perspective

Strategas – a Baird Company provides award-winning economic, market and government policy insights to help you better understand what's happening in the world today and what it means for your portfolio and plans.

    Independent and Focused
Being privately held and employee-owned gives us the freedom to prioritize ongoing investments in the people, technology and expertise our clients rely on – even in challenging times that force other firms to scale back.

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    Client Assets Over $525B
The assets in our client accounts are the most tangible signs of the trust they place in us and that we value above all else.

                Read Our 2024 Annual Report 
            
    A "100 Best" Workplace
Consistent recognition among the FORTUNE 100 Best Companies to Work For® helps attract some of the most talented people in our industry. Many stay their entire careers, helping ensure continuity and consistency for our clients.

                DISCOVER THE POWER OF A GREAT WORKPLACE

Responsibly Managed

We run our firm conservatively, with strategic use of debt, significant undrawn capital facilities and net capital in excess of regulatory requirements. This ensures we can always be there for clients, providing the advice they want when they need it most.

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Long-Term Stability

Five complementary businesses diversify our revenues and broaden our capabilities for clients. The resulting stability has enabled Baird to remain consistently profitable for over 40 consecutive years.

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Strong Perspective for You

In consultation with each other, our business leaders and market experts on three continents continually evaluate current and evolving conditions to ensure the Baird professionals serving you are equipped with our best perspectives, recommendations and advice at all times.

            
Through the Looking Glass: The Effect of Tariffs on International StocksThe impact of tariffs goes far beyond Canada and Mexico. I sit down with Baird Chautauqua International Growth Fund to talk tariffs and trade. 

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2024 Baird Annual ReportDiscover how Baird’s stability, consistency and strength helped clients meet the challenges and capitalize on the opportunities 2024 presented, leading to another record year for the firm and great outcomes for the people who rely on us.

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Protecting and Growing Your CashBaird’s independence enables us to offer clients enhanced safety and highly competitive yield compared to a typical commercial bank – all without sacrificing the simplicity you want when you need to access your money.