Playing to Win
A proud sponsor of 2026 AVCA First Serve, Baird celebrates the dedication and teamwork of the college volleyball athletes playing in this marquee event.
Organized sports develop personal skills and strengths to compete and succeed in many aspects of life. But when it comes to financial success, it takes careful planning, investing and smart decision-making to ensure the future outcomes you want for yourself and the people you care about. That’s where Baird can help.
Put Our Team to Work for You
National recognition as great workplace helps Baird attract some of the most talented investment and planning specialists in our industry. And, like a good coach, your Baird Financial Advisor can focus all of this knowledge and skill on acheiving your success.
Pages from Our Playbook
Make sure your budget is in line with your – and your child’s – expectations and level of interest.
Key questions to help you get started on funding your kids’ education.
Start building your money and investment management skills in college with these practices.
Organized sports are a booming business. Here’s what’s driving the growth – and what it means for family budgets.
A look at the tools parents and grandparents can use to help children build long-term financial strength.
Putting health at the heart of your wealth management experience.
The Fundamentals Always Matter
Winning means more when you feel good about how you get there. The best at what they do have values and beliefs that inform their actions. Ours have served us and our clients well for more than a century.
How We Win Together
At Baird, every decision we’ve made since our founding in 1919 – from our employee-owned structure and the exceptional individuals we hire to the businesses we are in and the way we do them – has aligned with our mission: To provide the best financial advice and service to our clients and be the best place to work for our associates.