2021 Annual Report
"Values are a centering force in times of both calm and chaos."
-Steve Booth, President & CEO
As the tumult of the global pandemic continued to unfold throughout 2021, Baird held fast to our core values of honesty, integrity, transparency and teamwork while always keeping our clients’ interests first. Each has guided Baird through times of significant change, including our unique journey as a privately held, employee-owned firm.Message From Our CEO
Baird Financial Group is the ultimate parent company of all of Baird’s global operations. Our primary businesses are wealth management, capital markets, asset management and private equity. We are privately held and employee-owned.Review Our Financial Information
The Baird Way
Our strong and differentiating culture and the unique way our people go about our business – often referred to as The Baird Way – are represented by our Mission, Core Beliefs and Associate Promise.Discover the Baird Way
Our Businesses & Corporate Resource Groups
Our Financial Advisor teams provide comprehensive financial advice, investment consulting and planning services, to individuals, families and institutions across the United States.
Delivers disciplined investing and superior service to individual and institutional investors via customized portfolios and mutual funds.
Provides investment ideas, timely analysis and trading execution to institutional clients, as well as premier debt underwriting and advisory services to public, private and nonprofit clients.
Delivers a comprehensive platform of equity research, sales and trading, equity underwriting, and M&A and debt advisory capabilities to clients around the world.
Principal Investments unites the firm’s private equity and strategic investment activities managed by Baird Capital and Baird Principal Group.
The backbone of Baird has long been our Corporate Resource Groups, or CRGs, which provide our business units with the services and support they need to help our clients and associates thrive.
The members of Baird’s Executive Committee average more than 20 years at the firm, representing a significant continuity of leadership and advocacy for the core values Baird was founded on in 1919.
Impacting Our Communities
We’re proud to have a long tradition of community involvement at Baird. Our associates continue to build on this legacy through their strong commitment to giving back.Learn About Our Efforts