2020 Annual Report Discover the Baird Difference Enduring Culture, Extraordinary People

Composite photo featuring shots of Baird associates and Fortune logo
Composite photo featuring shots of Baird associates
Composite photo featuring shots of Baird associates
Composite photo featuring shots of Baird associates

2020 was an enormously challenging, fundamentally transformational year.

The global pandemic, historic market volatility, and political and social unrest created an atmosphere of all-encompassing change.

Despite the challenges, Baird held strong through the uncertainties. Our ballast point was, simply put, our commitment to our clients and putting their needs first. This steadfast focus not only guided us through the year – it’s been a cornerstone of how we do business since our founding in 1919.

Message From Our CEO

Financial Information

Baird Financial Group is the ultimate parent company of all of Baird's global operations. Our primary businesses are wealth management, capital markets, asset management and private equity. We are privately held and employee-owned.

Learn More
Computer screen showing bar chart and overlaid line graph.
Empty hallway at Baird's Chicago office

The Baird Way

Our strong and differentiating culture and the unique way our people go about our business – often referred to as The Baird Way – are represented by our Mission, Core Beliefs and Associate Promise.

Discover the Baird Way

Our Businesses & Corporate Resource Groups


The members of Baird’s Executive Committee average more than 20 years at the firm, representing a significant continuity of leadership and advocacy for the core values Baird was founded on in 1919.

Impacting Our Communities

We’re proud to have a long tradition of community involvement at Baird. Our associates continue to build on this legacy through their strong commitment to giving back. 

Learn About Our Efforts
Photograph of Baird Nashville associates putting together box lunches