Deal Details

Pattern Completes $174.8 Million Follow-On Offering

Technology & Services

Pattern follow-on offering

Summary

Pattern Group Inc. (“Pattern”) (NASDAQ: PTRN) recently priced a public offering of 9,200,000 of its Series A common stock (the “Offering”), including 1,200,000 shares purchased by the underwriters pursuant to the 30-day option to purchase additional shares, by an entity affiliated with Knox Lane LP ("Knox Lane"), a pre-IPO stockholder of Pattern (the “Selling Stockholder”). The Offering priced at a public offering price of $19.00 per share generating gross proceeds of approximately $175 million. The Selling Stockholder will receive all of the net proceeds from the Offering and Pattern will not receive any proceeds.

Baird served as a Bookrunner on the Offering.

Key Offering Metrics

Launch Date - June 15, 2026
Pricing Date - June 16, 2026
Exchange / Ticker - NASDAQ / PTRN
Class A Shares Offered - 9,200,000 shares
Offer Price - $19.00
Base Offering Size - $152.0 million (100% secondary)
Overallotment Option - $22.8 million (100% secondary)
Total Offering Size - $174.8 million
Pre-Deal Market Cap - $3.7 billion
Discount to Last Trade - (0.9%)
File-to-Offer Discount - (9.4%)
Base Deal Size as a % of Pre-deal Market Cap - 4.1%
Execution - 2-Day Marketed Follow-on

About

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 77 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across more than 70 global marketplaces — including Amazon, TikTok Shop, Walmart.com, Target.com, eBay, Tmall, JD and Mercado Libre. Pattern is headquartered in Lehi, Utah.

Knox Lane is a growth-oriented investment firm comprised of a team of accomplished investors and operators with a shared work history and a strong track record of partnering with leading companies to accelerate transformational growth. Knox Lane employs an investor-operator mindset and seeks to provide support across a number of business components, including human capital, brand management, AI & end-to-end digital transformation, sourcing, supply chain and logistics, strategic acquisitions and business development. Knox Lane is headquartered in San Francisco, California.

Technology & Services

Pattern follow-on offering