Deal Details
DemandTec Is Acquired by Longshore
Summary
DemandTec (“DemandTec” or the “Company”), a subsidiary of Acoustic L.P. (“Acoustic”), has sold to Longshore Capital Partners (“Longshore”). Terms of the transaction were not disclosed.
Baird served as exclusive financial advisor to DemandTec on this transaction.
About
DemandTec is a global leader in AI-powered retail merchandising technology. The Company helps retailers and suppliers optimize pricing, promotions, markdowns and trade fund management while enabling high-fidelity collaboration across the retail–CPG ecosystem. DemandTec’s mission is to deliver intelligent, profitable growth by unifying demand science, automation and measurable business impact.Acoustic is a global marketing and customer engagement provider, delivering solutions for over 25 years that give brands a deeper understanding of their customers. The firm’s mission is to help brands build closer customer connections through data-driven visibility and personalized engagement. Acoustic’s customer engagement, digital analytics and retail pricing solutions are purpose-built to enable marketers to build, scale and optimize customer experience from discovery to post-purchase.
Longshore is a private equity firm focused on investing in and scaling lower middle-market businesses across the United States. The firm partners with founder- and entrepreneur-led companies to support organic growth and strategic acquisitions. Longshore emphasizes investments in tech-enabled service-based businesses operating in large, fragmented markets, with a commitment to long-term value creation and collaborative management partnerships.
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- Date
- September 2025
- Company
- DemandTec
- Transaction
- M&A - Sellside
- Sectors
- Technology & Services
- Verticals
-
Software
- Target Geography
- North America
- Acquiror Geography
- North America
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