JMI Makes Strategic Investment in First Due

Technology & Services

JMI strategic investment in First Due, a portfolio company of Serent


Summary

JMI Equity (“JMI”) has made a strategic investment in First Due, a portfolio company of Serent Capital (“Serent”). Terms of the transaction were not disclosed.

Baird served as financial advisor to JMI Equity on this transaction.

About

Founded in 1992, JMI is a leading growth equity software investor based in the greater DC area and San Diego. With a focus on software companies, JMI has collaborated with countless entrepreneurs, founder-owners and management teams, investing in more than 190 companies since its inception. To date, the firm has completed more than 120 exits and facilitated 19 IPOs. As of June 30, 2025, JMI’s portfolio of industry-leading cloud software companies represents $10 billion in combined revenue, $84 billion in aggregate enterprise value and over 38,000 jobs. JMI is headquartered in Baltimore, Maryland.

Founded in 2016, First Due is the all-in-one software platform purpose-built to modernize and unify operations across Fire, EMS and Law Enforcement. With First Due, public safety agencies have access to a complete suite of best-in-class tools—pre-incident planning, mobile response, ePCR, NERIS and NEMSIS-compliant reporting, scheduling, fire prevention and inspections, assets and inventory and community engagement—all within a single, integrated platform. Over 3,000 customers and over half a million users across the United States, including agencies in major cities and federal departments, rely on First Due to streamline operations and deliver better service to the communities they protect. First Due is headquartered Garden City, New York.

Serent is a growth-focused private equity firm investing in capital-efficient, B2B SaaS and technology companies. From its founding, Serent set out to build a distinctly different firm that prioritizes founders and their companies and provides true hands-on resources through its 25+ person Growth Team. Serent’s in-house Growth Team is equipped with a wide range of resources to help companies accelerate growth, including strategic and operational support to drive revenue generation, assistance in building a top-tier executive team, guidance for transformative M&A and a community of 400+ founders and operating executives. With $5 billion of assets under management, the firm has partnered with over 60 founder-led, industry-changing companies and offers unparalleled hands-on operational support. Serent is headquartered in San Francisco, California.
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Technology & Services

JMI strategic investment in First Due, a portfolio company of Serent

Date
August 2025
Company
JMI Equity
Transaction
M&A - Buyside
Sectors
Technology & Services
Verticals
Software
Target Geography
North America
Acquiror Geography
North America

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