Norwest Equity Partners Acquires United Sports Brands

Consumer

NEP acquisition of United Sports Brands


Summary

Norwest Equity Partners (“NEP”) has recently acquired United Sports Brands (“USB” or the “Company”). Terms of the transaction were not disclosed.

Baird served as financial advisor to NEP on this transaction.

About

NEP seeks to invest in growing and profitable middle-market companies primarily across the business services, consumer services, consumer products and industrials sectors. For over 60 years, NEP has created opportunities, jobs and value by finding and fueling what’s working in successful companies to help build them into industry leaders. Investing nationally from offices in Minneapolis and West Palm Beach, NEP takes a respectful, collaborative approach that sets it apart from other capital sources. NEP is headquartered in Minneapolis, Minnesota.

With a collection of six unique brands—Shock Doctor, McDavid, Cutters, Nathan, PEARL iZUMi and Glukos—USB is dedicated to advancing athletes with best-in-class sports performance and protective products. USB sells mission-critical products used at every level of sport including mouthguards, protective gear, sports medicine and therapy, cycling, gloves and other sport-focused accessories and apparel. The Company’s products are sold by top retailers in more than 65 countries, including sporting goods, specialty stores and e-commerce retail channels. USB is headquartered in Fountain Valley, California.
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Consumer

NEP acquisition of United Sports Brands

Date
November 2023
Company
Norwest Equity Partners
Transaction
M&A - Buyside
Sectors
Consumer
Verticals
Outdoor Recreation & Sporting Goods
Active Lifestyles, Fitness & Mobility
Target Geography
North America
Acquiror Geography
North America

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