Productsup Raises Series B Funding

Technology & Services

Productsup Series B funding led by Bregal Milestone, participation from Nordwind Capital


Productsup GmbH (“Productsup“) has raised a Series B funding round of €65 million led by Bregal Milestone, with participation from its existing investor Nordwind Capital.

Baird served as exclusive financial advisor to Productsup GmbH and its shareholders on this transaction


Productsup is the market leader in the major new Product-to-Consumer (“P2C”) software category, supporting brands, retailers, manufacturers, service providers, and marketplaces to effectively manage global product information value chains to maximise sales, amidst “commerce anarchy”. The Productsup P2C platform processes over two trillion products a month, empowering long-term business success as the only global, strategic, scalable platform managing all product-to-consumer information value chains across any platform, any channel, any technology. Founded in 2010 and headquartered in Berlin, Germany, Productsup has grown to over 250 employees spread out across offices worldwide and works with over 900 brands, including IKEA, Sephora, Beiersdorf, Redbubble, and ALDI.

Bregal Milestone is a leading European technology growth capital firm dedicated to making investments in ambitious, high-growth technology companies. Bregal Milestone provides growth capital and strategic assistance to support market-leading companies in the technology and technology-enabled services sectors. Bregal Milestone is part of Bregal Investments, a leading global investment firm that has invested over €15 billion to date.

Nordwind Capital is a German based technology-focused growth capital investor focusing on leading, fast growing technology companies headquartered in Germany, Austria, or Switzerland. Nordwind Capital currently has €500 million assets under management in the main sectors software, eCommerce, media & communications, and tech-enabled services. Nordwind Capital supports companies with equity investments ranging from €10 to 40 million.
Technology & Services

Productsup Series B funding led by Bregal Milestone, participation from Nordwind Capital

April 2022
Productsup GmbH
Capital Advisory & Restructuring
Technology & Services
Application Software
Internet & Communications
Target Location
Acquiror Location