Digital Room Sold to Sycamore

Technology & Services

Digital Room, an affiliate of H.I.G., sale to Sycamore


An affiliate of H.I.G. Capital (“H.I.G.”) has announced the sale of its portfolio company Digital Room, LLC (“Digital Room” or the “Company”) to an affiliate of Sycamore Partners (“Sycamore”). Terms of the transaction were not disclosed.

Baird served as the lead financial advisor to Digital Room on this transaction.


Digital Room is a leading e-commerce provider of customized marketing products to small and medium sized businesses. The Company reaches its diversified customer base through a suite of branded websites, and services customers with its vertically-integrated national production network capable of reaching 90% of the U.S. population with 2-day ground delivery. Digital Room’s focus on providing an outstanding user experience and excellent products has built loyal repeat customers from its base of small business owners, design professionals and marketers. Digital Room is headquartered in Sherman Oaks, California.

H.I.G. is a leading global alternative assets investment firm with over $45 billion of equity capital under management. H.I.G. specializes in providing both debt and equity capital to small and mid-sized companies. The firm's current portfolio includes more than 100 companies with combined sales in excess of $30 billion. H.I.G. is headquartered in Miami, with offices in New York, Boston, Chicago, Dallas, Los Angeles, San Francisco, and Atlanta in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Milan, Paris, Bogotá, Rio de Janeiro and São Paulo.

Sycamore is a private equity firm specializing in the consumer, distribution and retail industries with more than $10 billion in aggregate committed capital raised since its inception in 2011. The firm's strategy is to partner with management teams to improve the operating profitability and strategic value of their businesses. The firm's investment portfolio currently includes many reputable brands, such as Aeropostale, Belk, Coldwater Creek, Hot Topic, Staples, Talbots and Torrid, among others. Sycamore is headquartered in New York.
Technology & Services

Digital Room, an affiliate of H.I.G., sale to Sycamore

December 2021
Digital Room, LLC
M&A - Sellside
Technology & Services
Industrial Safety & Security
Packaging & Containers
Internet & Communications
Marketing & Information Services
Target Location
North America
Acquiror Location
North America