Brook + Whittle Sold to Genstar from TruArc


Brook + Whittle acquisiton by Genstar from TruArc


Brook + Whittle (“the Company”) recently entered into a definitive agreement to be acquired by Genstar Capital (“Genstar”) from TruArc Partners (“TruArc”). The transaction is subject to customary closing conditions, including receipt of regulatory approvals.

Baird served as the exclusive financial advisor to Brook + Whittle on this transaction.


Brook + Whittle is a leading North American manufacturer of premium prime label solutions with highly differentiated capabilities, entrusted by some of the most well-known brands. The Company provides pressure-sensitive labels, shrink sleeves, and flexible packaging, with a focus on sustainable solutions and decorative effects requiring significant technical expertise. With a heritage rooted in product development and comprehensive in-house manufacturing, the Company draws on its wide variety of specialized printing expertise, including flexographic, rotogravure, and digital. Brook + Whittle operates eight production facilities across the United States. The Company was founded in 1995 and is headquartered in Guilford, Connecticut.

TruArc Partners is a private equity firm focused on middle-market control investments of target platforms ranging from $100 million to $500 million in enterprise value. TruArc focuses on companies in attractive sub-sectors across specialty manufacturing and business services. The TruArc investment team collaborates with its operating partners and portfolio management teams to create value through a transformational growth strategy led by organic or acquisition-driven growth.

Genstar Capital is a leading private equity firm that has been actively investing in high quality companies for over 30 years. Based in San Francisco, Genstar works in partnership with its management teams and its network of strategic advisors to transform its portfolio companies into industry-leading businesses. Genstar currently has approximately $33 billion of assets under management and targets investments focused on targeted segments of the financial services, industrials, healthcare, and software industries.

Brook + Whittle acquisiton by Genstar from TruArc

November 2021
Brook + Whittle
M&A - Sellside
Packaging & Containers
Target Location
North America
Acquiror Location
North America