Goodbay Sold to 24-7 Intouch

Technology & Services

Goodbay acquisition by 24-7 Intouch, a portfolio company of Ontario Teachers and Trilantic North America


Goodbay Technologies ("Goodbay" or the “Company”) has recently been acquired by 24-7 Intouch, a portfolio company of Ontario Teachers’ Pension Plan Board (“Ontario Teachers’”) and Trilantic Capital Management L.P. ("Trilantic North America"). Terms of the transaction have not been disclosed.

Baird served as exclusive financial advisor to Goodbay Technologies on this transaction.


Founded in 2002, Goodbay Technologies is the smart partner for innovative companies seeking experts in customer support outsourcing. Goodbay offers innovative, consultative and data-driven approach to customer experience, particularly in the gaming and consumer technology verticals. The Company deploys comprehensive analytics throughout the customer journey in order to help clients make meaningful business decisions about customer retention, strategy and client profitability. The Company is headquartered in Austin, Texas.

24-7 Intouch is a global digital customer care and technology company that provides value-driven, future-forward solutions. For over 20 years, 24-7 Intouch has been the people and technology behind the world's biggest brands, empowering human potential and driving change for its client partners through actionable insights and analytics. 24-7 Intouch has over 20,000 employees servicing 30 languages across nine countries. 24-7 Intouch is headquartered in Winnipeg, Manitoba, Canada.

Ontario Teachers’ is the administrator of Canada’s largest single-profession pension plan, with C$227.7 billion in net assets. Ontario Teachers’ holds a diverse global portfolio of assets, approximately 80% of which is managed in-house, and has earned an annual total-fund net return of 9.6% since the plan’s founding in 1990. The defined-benefit plan invests and administers the pensions of the province of Ontario’s 331,000 active and retired teachers. Ontario Teachers’ is an independent organization headquartered in Toronto, Canada.
Technology & Services

Goodbay acquisition by 24-7 Intouch, a portfolio company of Ontario Teachers and Trilantic North America

October 2021
Goodbay Technologies
M&A - Sellside
Technology & Services
Business Process Outsourcing
Human Capital Management
IT Services, Security & Infrastructure
Marketing, Data & Analytics
Target Geography
North America
Acquiror Geography
North America