Vestcom Is Acquired By Avery Dennison

Technology & Services

Vestcom, a portfolio company of Charlesbank, acquisition by Avery Dennison


Vestcom (the “Company”), a portfolio company of Charlesbank Capital Partners (“Charlesbank”), announced that it has signed an agreement to be acquired by Avery Dennison Corporation (“Avery Dennison”) (NYSE: AVY) for $1.45 billion in cash, pending certain closing and post-closing adjustments. The acquisition is expected to close in the third quarter of 2021, subject to various regulatory approvals and other customary closing conditions.

Baird served as the lead financial advisor to Vestcom on this transaction.


Vestcom is the industry leader in technology-driven shelf-edge media solutions for Retailers and CPGs. Vestcom uses data management capabilities to synthesize and streamline store-level data and deliver item-specific, price-integrated messaging at the shopper’s point of decision. The Company has 11 U.S. production facilities and approximately 1,200 employees, with sales across multiple U.S. retail channels, including grocery, drug, and dollar. Vestcom’s patented shelf-edge innovation has been trusted by top retailers for more than 30 years to drive productivity and profitable growth. Vestcom is headquartered in Little Rock, Arkansas.

Charlesbank Capital Partners is a middle-market private investment firm with more than $15 billion of capital raised since inception. Charlesbank focuses on management-led buyouts and growth capital financings, as well as opportunistic credit and technology investments. Charlesbank seeks to build companies with sustainable competitive advantage and excellent prospects for growth. Charlesbank is headquartered in Boston, Massachusetts.

Avery Dennison Corporation is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. Avery Dennison’s products include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Avery Dennison employs more than 32,000 employees in more than 50 countries. Avery Dennison is headquartered in Glendale, California.
Technology & Services

Vestcom, a portfolio company of Charlesbank, acquisition by Avery Dennison

August 2021
M&A - Sellside
Technology & Services
Packaging & Containers
Marketing, Data & Analytics
Target Geography
North America
Acquiror Geography
North America