Revinate Recapitalizes to Support Merger With NAVIS

Technology & Services

Revinate recapitalization and combination with NAVIS


Summary

Revinate recently completed a recapitalization to support its subsequent combination with NAVIS. The combined company will maintain the Revinate brand name. Revinate’s current investor and partner, Serent Capital, sponsored the acquisition.

Baird served as the exclusive financial advisor to Revinate on this transaction.

About

Revinate is a global leader in guest data management and intelligence, cultivating a deeper guest experience. Founded in 2009, Revinate counts tens of thousands of the world's leading hotels as customers and has won numerous awards for its software as a service (SaaS) solution, including 2018, 2019 and 2020 Top Rated Email Marketing and CRM Product by Hotel Tech Report.

NAVIS is a leading direct booking platform for hospitality, with proven solutions that help Reservations, Revenue Management, and Marketing truly operate as one team, guiding brands to new heights of performance.

Serent Capital was founded in 2008 and is a leading private equity firm focused on investing in high growth service and technology businesses.
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Technology & Services

Revinate recapitalization and combination with NAVIS

Date
July 2021
Company
Revinate
Transaction
M&A - Sellside
Sectors
Technology & Services
Verticals
Application Software
Business Process Outsourcing
Facility, Industrial, Rental & Environmental ("FIRE") Services
Internet & Communications
Marketing & Information Services
Technology
Media & Telecommunications
Travel, Leisure & Hospitality
Target Location
North America
Acquiror Location
North America

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