Deal Details
Livesystems Sold to Swiss Post
Summary
Livesystems Group AG (“Livesystems” or “the Company”), owned by its founders and a consortium of private shareholders, was recently acquired by Post CH AG (“Swiss Post”). Terms of the transaction were not disclosed.
Baird served as the exclusive financial advisor to Livesystems Group AG on this transaction.
About
Livesystems is the leading independent provider of digital out-of-home (DOOH), analogue and online advertising solutions in Switzerland. Founded in 2007, the Company employs the largest DOOH advertising screen network in Switzerland, with a leading position in the small screen (up to 17’’) segment, as well as a growing footprint in the large screen (86’’) segment. Livesystems’ network of over 8,000 installations covers public transport providers, petrol stations, various high-frequency public locations, as well as retail locations and reaches a total of over 3 million daily viewers across the country. Livesystems is headquartered in Bern, Switzerland, and has close to 100 employees.Swiss Post, a company fully owned by the Swiss Confederation, is the national postal service of Switzerland. Swiss Post provides a broad range of services to the Swiss public, including postal, financial, transport, electronic identity, e-voting and digital transformation services. Swiss Post is headquartered in Bern and one of the largest employers of Switzerland.
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- Date
- July 2021
- Company
- Livesystems Group AG
- Transaction
- M&A - Sellside
- Sectors
- Technology & Services
- Verticals
-
Marketing, Data & Analytics
- Target Geography
- Europe
- Acquiror Geography
- Europe
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