Thoma Bravo Invests In Applitools

Technology & Services

Thoma Bravo growth investment in Applitools


Thoma Bravo, a private equity firm focused on software and technology-enabled services, announced that it has made a strategic growth investment in Applitools, a leading provider of visual test automation software. Financial details were not disclosed.

Baird served as the exclusive financial advisor to Thoma Bravo on this transaction.


Applitools provides software engineers with AI-based and cloud-powered solutions to help automate functional and visual testing for their applications and ensure a seamless user experience. The company’s Visual AI platform uses computer vision algorithms, enabling engineering teams to rapidly write, run, analyze, and maintain tests to ultimately release high quality applications at incredible speed and reduced cost. The investment can allow Applitools to leverage Thoma Bravo’s operating capabilities and deep experience in the software sector to accelerate its already impressive growth trajectory and further scale its innovative, market-leading platform. Applitools is headquartered in San Mateo, California, with offices in Tel Aviv, Israel and Melbourne, Australia.

Thoma Bravo is a leading private equity firm focused on the software and technology-enabled services sectors. With more than $76 billion in assets under management, Thoma Bravo partners with a company's management team to implement operating best practices, invest in growth initiatives and make accretive acquisitions intended to accelerate revenue and earnings, with the goal of increasing the value of the business. The firm has offices in San Francisco, Miami, and Chicago.
Technology & Services

Thoma Bravo growth investment in Applitools

March 2021
Thoma Bravo
M&A - Buyside
Technology & Services
Application Software
Target Location
North America
Acquiror Location
North America