Playtika Completes $2.2 Million IPO

Technology & Services

Playtika IPO


Summary

Playtika Holding Corp. (“Playtika” or the “Company”) (NASDAQ: PLTK), recently completed an initial public offering of 79,925,000 shares of common stock at a price of $27.00, generating gross proceeds of approximately $2.2 billion, including exercise in-full of the underwriters’ option to purchase 10,425,000 additional shares. The offering was comprised of 18,518,500 shares sold by the Company and 61,406,500 shares sold by certain selling stockholders. The Company intends to use the net proceeds from the offering for general corporate purposes.

Baird served as a co-manager on this offering.

About

Playtika Holding Corp. is one of the world’s leading developers of mobile games creating fun, innovative experiences that entertain and engage users. The Company has built best-in-class live game operations services and a proprietary technology platform to support a portfolio of games driving strong user engagement and monetization. The Company’s expertise in live operations services and ability to cross-pollinate learnings throughout its portfolio have produced nine games ranking in the top 100 highest grossing mobile games in the United States, based on total in-app purchases on iOS App Store and Google Play Store for the nine months ended September 30, 2020, according to App Annie. The Company’s Israeli presence, combined with its growing global footprint, provides them with access to a deep pool of talent that has been instrumental in building its technology platform and establishing leading live operations services. The Company was originally founded in 2010 in Israel and was acquired by Caesars in 2011. Playtika was then acquired in 2016 by Alpha Frontier Limited and operates globally. Playtika is headquartered in Herzliya, Israel.
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Technology & Services

Playtika IPO

Date
January 2021
Company
Playtika Holding Corp.
Transaction
Equity Capital Markets
Sectors
Technology & Services
Verticals
Application Software
Internet & Communications
Target Location
Europe

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