Ovation Is Acquired by GBT

Technology & Services

Ovation, acquisition by GBT


Ovation Travel Group (“Ovation” or the “Company”), has been acquired by American Express Global Business Travel (“GBT”). The purchase includes all Ovation Travel Group brands, including Lawyers Travel. Terms of the transaction were not disclosed.

Baird served as the exclusive financial advisor to Ovation Travel Group on this transaction.


Ovation clients and travelers will continue to receive the outstanding, high-touch service for which the business and its people have become so renowned over the last 36 years. They will now also have access to the global reach, technology and expertise that comes with the powerful backing of American Express GBT.

Founded in 1984, Ovation Travel Group, whose flagship brand, Lawyers Travel, began operations more than 35 years ago, is one of the largest independently owned travel companies headquartered in the United States With clients serviced globally and more than $1.7 billion in annual sales, Ovation has travel consultants throughout the United States and the United Kingdom. Ovation’s UK brand, Chartwell Travel, is among the most prestigious independent travel management companies servicing the media and entertainment sector. With more than 700 employees and more than 200 independent travel advisors, Ovation provides business travel services, bespoke luxury travel experiences and meeting and special events planning for more than 700 professional organizations and more than 300,000 travelers.

American Express Global Business Travel is the world’s leading business partner for managed travel. We help companies and employees prosper by making sure travelers are present where and when it matters. GBT keeps global business moving with the powerful backing of travel professionals in more than 140 countries. Companies of all sizes, and in all places, rely on GBT to provide travel management services, organize meetings and events, and deliver business travel consulting.
Technology & Services

Ovation, acquisition by GBT

January 2021
Ovation Travel Group
M&A - Sellside
Technology & Services
Travel, Leisure & Hospitality
Target Geography
North America
Acquiror Geography
North America