Spectrio Is Acquired by TJC

Technology & Services

Spectrio, a portfolio company of Bertram Capital, acquisition by TJC


Spectrio, LLC (“Spectrio” or the “Company”), a portfolio company of Bertram Capital Management, LLC (“Bertram Capital”), has been acquired by The Jordan Company, L.P. (“TJC”). Spectrio’s existing management team, led by CEO Dax Brady-Sheehan, will continue to lead the Company and Bertram Capital will also retain a minority equity stake in the business. Additional terms of the transaction were not disclosed.

Baird served as the lead financial advisor to Spectrio, LLC on this transaction.


Spectrio is a leading provider of technology-enabled, customer engagement and content management solutions, including digital signage, interactive kiosks, on-hold marketing, on-premise messaging & music and Wi-Fi marketing. Spectrio’s subscription-based model is underpinned by a large, proprietary content library including 10,000+ templates and 100,000+ pieces of customized, vertical specific content delivered through a proprietary, cloud-based content management software platform that enables scalable, efficient deployment of brand-compliant content for its large, diverse and location-based clients. Spectrio’s client base is comprised of a diverse base of franchisors, corporate-centric entities and OEM dealerships within the healthcare, senior living, automotive aftermarket, trade & professional services, food & beverage and other end markets. The Company’s solutions have become increasingly important as clients seek to activate an effective omnichannel commercial strategy. Spectrio is based in Tampa, Florida and its solutions are currently deployed in ~100,000+ customer locations today.

Founded in 2006, Bertram Capital is a middle market private equity firm focused on investments in business services, consumer, industrial and technology companies. Bertram Capital has raised over $1.7 billion of capital commitments. In addition to supplying strategic growth capital, Bertram Capital leverages proprietary processes and services, Bertram High-5sm and Bertram Labs, to empower its portfolio companies to unlock their full business potential. The Bertram High-5sm is an operationally-focused value creation strategy, which includes management augmentation, operational initiative implementation, complementary business acquisition, and sales and marketing improvements. Bertram Capital is headquartered in Foster City, California.

TJC, founded in 1982, is a middle-market private equity firm with original capital commitments in excess of $13 billion. TJC has a 38-year track record of investing in and contributing to the growth of many businesses across a wide range of industries, including Industrials; Transportation & Logistics; Healthcare & Consumer; and Telecom, Technology & Utility. The senior investment team has been investing together for over 20 years and is supported by its Operations Management Group, established in 1988 to initiate and support operational improvements in portfolio companies. Headquartered in New York, New York, TJC also has an office in Chicago, Illinois.
Technology & Services

Spectrio, a portfolio company of Bertram Capital, acquisition by TJC

December 2020
Spectrio, LLC
M&A - Sellside
Technology & Services
Target Geography
North America
Acquiror Geography
North America