Innovalog Sale to Appfire

Technology & Services

Innovalog acquisition by Appfire, a portfolio company of Silversmith


Summary

Innovalog (the “Company”) was recently acquired by Appfire, a portfolio company of Silversmith Capital Partners (“Silversmith”). The terms of the transaction were not disclosed.

Baird served as the exclusive financial advisor to Innovalog on this transaction.

About

Innovalog, an Atlassian Platinum Marketplace Partner, is the maker of Jira Misc Workflow Extensions (JMWE), one of the best-selling workflow products for Jira. With more than 23,000 active installations across more than 120 countries, Innovalog’s top selling apps for Jira automate workflows and enhance processes for millions of users, including more than half of the Fortune 100 companies. Since 2013, Innovalog has provided software developers and project leads effective and simple solutions to quickly implement sophisticated workflows with little or no code. Innovalog’s portfolio of products gives Jira Administrators the power to create advanced workflows, screens, filters, dashboards, and custom fields, going beyond Jira's native features.

Appfire is an award-winning Atlassian Platinum Marketplace Partner and has been a global authority in the Atlassian ecosystem for nearly 15 years. Appfire’s popular Beecom, Bob Swift, Botron, Feed Three, and Wittified product brands comprise the largest portfolio of apps on the Atlassian Marketplace with over 65 purpose-built products and 85,000 active installations worldwide.

Silversmith Capital Partners is a Boston-based growth equity firm with $2.0 billion of capital under management. Silversmith’s mission is to partner with and support the best entrepreneurs in growing, profitable technology and healthcare companies. Representative investments include ActiveCampaign, Centauri Health Solutions, DistroKid, Impact, LifeStance Health, MediQuant, Panalgo, Validity, and Webflow.
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Technology & Services

Innovalog acquisition by Appfire, a portfolio company of Silversmith

Date
October 2020
Company
Innovalog
Transaction
M&A - Sellside
Sectors
Technology & Services
Verticals
Software
Target Geography
Europe
Acquiror Geography
North America

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