Sale to Appfire

Technology & Services
Sale to Appfire

Summary

Baird served as the exclusive financial advisor to Innovalog on this transaction

About

Innovalog (the “Company”) was recently acquired by Appfire, a portfolio company of Silversmith Capital Partners (“Silversmith”). The terms of the transaction were not disclosed.

Innovalog, an Atlassian Platinum Marketplace Partner, is the maker of Jira Misc Workflow Extensions (JMWE), one of the best-selling workflow products for Jira. With more than 23,000 active installations across more than 120 countries, Innovalog’s top selling apps for Jira automate workflows and enhance processes for millions of users, including more than half of the Fortune 100 companies. Since 2013, Innovalog has provided software developers and project leads effective and simple solutions to quickly implement sophisticated workflows with little or no code. Innovalog’s portfolio of products gives Jira Administrators the power to create advanced workflows, screens, filters, dashboards, and custom fields, going beyond Jira's native features.

Appfire is an award-winning Atlassian Platinum Marketplace Partner and has been a global authority in the Atlassian ecosystem for nearly 15 years. Appfire’s popular Beecom, Bob Swift, Botron, Feed Three, and Wittified product brands comprise the largest portfolio of apps on the Atlassian Marketplace with over 65 purpose-built products and 85,000 active installations worldwide.

Silversmith Capital Partners is a Boston-based growth equity firm with $2.0 billion of capital under management. Silversmith’s mission is to partner with and support the best entrepreneurs in growing, profitable technology and healthcare companies. Representative investments include ActiveCampaign, Centauri Health Solutions, DistroKid, Impact, LifeStance Health, MediQuant, Panalgo, Validity, and Webflow.
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Technology & Services
Sale to Appfire
Date
October 2020
Company
Innovalog
Transaction
M&A
Sectors
Technology & Services
Target Location
Europe
Acquiror Location
North America

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